Built for Real Use
These aren’t decorative hats. Rodeo King hats are made to handle long days in the sun, dusty arenas, and everything in between without losing their shape or style.
A Name Cowboys Have Trusted for Decades
Rodeo King has been around since 1973 for a reason. The hats speak for themselves on the ranch, in the arena, and everywhere in between.
Serious Quality Materials
From 100X felt to traditional jute straw, the materials used in every hat are chosen for durability and comfort — the kind that gets better the more you wear it.
Choose your hats
7X Charcoal 5″ Brim Open Crown Felt Cowboy Hat
A sharp, deep charcoal felt hat with a wide 5-inch brim and open crown, ready to shape to your liking straight out of the box.
Ivory The Wind Shantung 4 1/2″ Brim Open Crown Straw Cowboy Hat
A clean ivory shantung straw hat with a generous 4½-inch brim and open crown, perfect for warm days when you need something that breathes and looks good doing it.
3 Tone Open Crown 5″ Brim Straw Cowboy Hat
A bold three-tone straw hat with a wide 5-inch brim and open crown that brings a little extra character to classic western style.
Jute Open Crown 4-1/4″ Brim Straw Cowboy Hat
A solid jute straw hat with a 4¼-inch brim and open crown that handles hot days well and keeps its shape through regular wear.
24K Shantung Diamond 5″ Brim Open Crown Straw Hat
A rich shantung straw hat with a striking diamond pattern, wide 5-inch brim, and open crown that brings a polished touch to any western look.
30X Tan Belly Self Band 4 1/2″ Brim Open Crown Felt Cowboy Hat
A warm tan belly felt hat with a self band, 4½-inch brim, and open crown that gives you a clean, traditional western look straight off the shelf.
Jute 4 1/2` Brim Leather Sweatband Straw Hat
A durable jute straw hat with a 4½-inch brim and leather sweatband that keeps things comfortable through long hours of wear.
60X Silverbelly 4 1/2 Inch Brim Open Crown Felt
A refined silverbelly felt hat with a 4½-inch brim and open crown, offering a step up in material quality for those who want a noticeably finer hat.
Natural 100X Self Band 4 1/2″ Brim Open Crown Felt Cowboy Hat
A top-tier natural felt hat with a self band, 4½-inch brim, and open crown, representing the best of what Rodeo King puts into their felt lineup.
About brand
Rodeo King has been making cowboy hats since 1973, and the brand built its reputation the old-fashioned way — by putting out a good product that people kept coming back for. What started as a hat made for working cowboys has grown into one of the most recognized names in western headwear.
Every hat that comes out under the Rodeo King name is made with materials that can handle real conditions. The 100X felt hats are dense, well-shaped, and hold up through cold mornings and long rides. The jute straw hats breathe well and keep their form through hot summers and dusty events.
Rodeo King isn’t chasing trends. The shapes are classic, the brims are right, and the fit is what anyone who spends real time in a hat actually needs. Whether it’s a weekend rodeo, a day on the ranch, or a night out, these hats look the part without trying too hard.
For anyone serious about western hats, Rodeo King has been a straightforward answer for over 50 years.
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FAQ
Rodeo King hats are made in the USA, carrying on a tradition of American-made western headwear that goes back to the brand’s founding in 1973.
Rodeo King hats are available in a full range of sizes to fit most head sizes. It’s recommended to measure your head before ordering to get the best fit. sizing guides are available to help find the right match.
The “X” rating on felt hats refers to the quality and content of the material used. A 100X felt hat contains a higher percentage of fur felt, which makes it denser, smoother, and longer lasting than lower-rated options.
Jute is a natural plant fiber that gets woven into a firm, breathable straw hat. It holds its shape well and works great in warm weather, making it a popular choice for summer rodeos and outdoor work.
For felt hats, use a soft brush to remove dust and dirt. Avoid getting them soaked in water. For straw hats, wipe down with a damp cloth and let them air dry. Keep both types stored away from direct sunlight when not in use.
Yes. Rodeo King offers options for custom orders. Reach out directly by phone or email to talk through sizing, style, and material choices.
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Testimonials
I was looking for a hat that could handle serious ranch work without falling apart after a season. A friend pointed me toward Rodeo King and I haven’t looked back since. The 100X felt is something else — tough, clean looking, and it sheds dust like nothing I’ve used before. Three years in and it still turns heads at the stockyards. Worth every penny.
Travis B.
I’ve gone through plenty of hats over the years, but nothing has held up the way my Rodeo King does. I work long days outside and this hat takes everything I throw at it without missing a beat. The felt is thick, the brim stays right, and it fits like it was made for my head. Bought one for my son too and he won’t take it off.
Dale H.
I bought my first Rodeo King hat three years ago and it still looks just as good as the day I got it. I wear it to every rodeo, every ranch day, and pretty much everywhere in between. Nothing else I’ve tried comes close to the fit and the way it holds its shape. This is the only hat I’ll ever buy.
